We don’t have to pay for anything until we are successful? You all really are my entire growth team?  Yes It IS too good to be true... for most startups. But… because it's our hard earned money on the line, we are incredibly selective in the companies we partner with. Much like how VCs look at a ton of deals and turn most of them down, we do the same.

We work with B2B and D2C startups in any vertical. It's more about the product/market fit signals and how your product and offer fit into the Invested Growth model. So if your startup has signals of product/market fit (e.g. closed your first 20-30+ customers or $100k+ in revenue), have gross margins above 50% (or a path to get there), and are ready to scale operationally (you can field a lot more leads and serve a lot more customers), submit the form and let's see if you qualify!

Submit the form to see if you qualify. If you pass the test, we'll schedule an exploratory meeting to get to know each other. If our chemistry is reminiscent of Patrick Mahomes and Travis Kelce, we send over a questionnaire to fill in the data gaps. If the information tracks, we build a model (a funnel forecast), iterate on it together, and ensure it aligns with your pro froma. Then we finalize terms and contract to test our initial hypothesis via the High Tempo Testing process.

Unlike agencies, we have skin in the game as business partners with aligned incentives. Through the Invested Growth model, we’re investing in your startup through the growth team and paying for ads. As a result, we're highly selective on the companies we partner with, otherwise we’d lose a lot of money!

Our equity stake is based on performance as we hit certain revenue targets. We are actively growing the business with you from early stage through exit, so while we do invest in ads and the growth team, you should view us more as a growth partner with inventive- based compensation (rev share and equity) rather than a traditional VC. Similar to how you'd allocate equity positions for senior team members, except we're putting our own capital at risk.

We’re full-stack, we’ve grown companies across every channel imaginable, so channel selection is based on many factors, but most importantly where your prospects live. We have strong core competencies in Email, and Facebook and Google's platforms because they have the best algorithms, have billions of users (so your audience is likely there) and are a cost-effective way to test and learn quickly — crucial for an early stage startup. As your startup grows, the growth levers (acquisition, activation, retention, referral, and monetization) and channels evolve through the High Tempo Testing process. For example, "Referral" has significant impact when you have 1,000 customers, not when you have 30.