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4 SEO Ranking Factors That Have Remained Important Up To This Day
Considering the overwhelming number of changes every year, search engine optimization (SEO) just like any industry in the digital marketing space has changed over the years. Keeping up with the latest algorithm updates—not to mention the nonstop inception of new trends—is getting harder for everyone. Thus, when you look at it in your perspective, the methods that worked for you last year and yield you good results may likely do nothing or worse, do the opposite this year. Being in constant pursuit to a better ranking will always lead you to changes that you cannot dismiss. That said, the fundamental aspects remain the same and intact. These are the raking factors that will determine your website’s position in results pages. Most SEO success can be attributed to the Google ranking factors—these are the ‘universal factors’ that apply to all websites and still remain important today. 1.Content Suffice it to say, it seems like content is still standing strong as ever. However, there has been a movement in focus when it comes to content. Google is apparently not evaluating content based on the individual keywords, which is a good news. However, you have to know how to generate more relevant content that uses everyday language. Now, Google places more importance on relevance and optimization. In other words, a detailed discussion on a certain content that is easy to understand and written clearly will not outshine content that is filled with keywords. 2.Backlinks Another still important ranking factor is the backlinks. However, Google has made some modifications in the past few years and can now identify and pull out bad links. Your content’s links have to be relevant, varied and come from authority domains. If your content is valuable and well-written, getting good backlinks will be easier. As a result, Google will then consider it more relevant. Remember that backlinks serve as your ranking signals—they are the driving force to getting a good ranking. 3.Mobile There are several technical factors contribute to the ranking of your website. Such factors include the duration a visitor spends on your website and the number of recurring visitors. Recently, Google is showing a lot of interest on mobile—mobile page speed to be specific. Now, speed update has come in a form of search engine algorithm that is set on focusing on mobile page speed. So, if your website takes a long time to load on mobile devices, then your site could be penalized, thus, you have to optimize it for mobile version. 4.Social media The more people share your content on social media networks, the more signal that will be sent to Google telling that your content is valuable. While Google still continues to deny that social media shares are not a ranking factor, there’s no way anyone could ignore the fact that the highest ranking pages are those that have tons of shares. With the way SEO is rapidly evolving, Google is intent on pushing for quality content that is backed up with good backlinks and websites and a better mobile experience. While there are also other ranking factors that are important, these four are the main keys to improving your website. Concentrate on these four factors first before anything else. |
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