The future of a key Web standard that would give consumers control over their online privacy hangs in the balance after news emerged that an entrepreneur will likely be awarded a set of patents on the technology.
CNN.com article: Some companies are gradually implementing the proposed Platform for Privacy Preferences[...] But it remains unclear whether P3P will succeed as a standard.
An overview of the W3C's new P3P protocol for implementing consumer privacy preferences. Includes discussion on Microsoft, I.E. 6 and online privacy for consumers.
What exactly is collected, shared and acted upon isn't always evident to end users. This may lead to trust problems between site visitors and site owners, resulting in loss of business and even legal problems.