Independent, non-profit, global initiative aimed at building trust and confidence in online transactions through the adoption of a branded "trustmark" informing users of how their personal information is handled by online organizations.

Awards the privacy seal to businesses that have proven to meet high standards set in the program requirements.

Providing confidence in the published privacy statements of companies collecting information about web site users.

Creating trust throughout the Internet industry for businesses and consumers.

Guardian eCommerce provides online consumer protection through a site seal of approval program, identifying trusted sites on the Web that respect Internet privacy and are safe to transact with.