"Google's catalog search combs the pages of more than 600 current catalogs -- 1, 500 including back issues -- to help both consumers and corporations find everything from apple butter to zipper doodles."
"While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal."
David Teather's article: "The success of Google, the internet search engine, has come about through the old fashioned form of viral marketing: word of mouth."
Liane Gouthro's article: "Fickle Web surfers often switch from one search engine to another as if they were brands of soap. But one that has drawn a loyal following is Google, a search engine launched last fall with a different twist."
Om Malik's article: "The reason why all these Valley hotshots are going gaga over Google is because the company has a search technology that is far better than anything else out there."