Why advertisers can no longer trust Google
Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
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Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Google said these new crawlers are to "better support crawling of binary data that may be used for research and development."
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level.
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google said the filter appears on the top of the results page alongside other filters.
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
Boost company morale, attract new business, and take home the highest honor in search.
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.
The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.
Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Acquisition discussions are reportedly progressing between Alphabet, Google's parent company, and HubSpot. No deal has yet been reached.
Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation.
Meta's said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.