Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.

Reporting, interpretation, and analysis software to help marketers with database integration.

eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.

Software that tracks, manages, and integrates marketing campaigns and activities.

Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits.

Provides advanced tools for media and marketing analysis.

Provides tools for analysing customer data and optimizing interactions.

Strategic marketing software handling the classical formats of analysis described in textbooks.

Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.

Customer profitability analysis for the banking industry.