Encyclopedia article about the topic, including advantages and disadvantages, along with a glossary of industry terms.

Find a report, book, newsletter or website on permission-based email marketing.

Formed to fight spam while protecting the delivery of legitimate email. Press room, list of members, and resources.

Collection of step-by-step lead generation plans, including autoresponder setup, viral marketing, and effective ways to maximize list profits.

Professional organization that strives to enhance the image of email marketing and communications. Resources, initiatives and standards, events, and news.